This is a guest post by Olga Ionel.
Affiliate marketing is quickly becoming a popular way for people to earn an income from home without having to engage in the traditional sales behaviors such as maintaining an income, dealing with customer service, or handling order fulfillment. In simple terms, affiliate marketing is promoting the products and services of companies in exchange for a portion of each sale that your promotion directly generates.
If handled well, affiliate marketing can generate a substantial commission-based income. One aspect of affiliate marketing that is extremely appealing to many people is that the income generated is largely passive. After developing your promotional site or blog and placing the affiliate links your responsibility is only driving traffic to your site.
- Why Use a Blog For Affiliate Marketing?
There are many ways to establish yourself as an affiliate marketer, but a blog is one of the most popular and useful. Today’s blogosphere is not only huge, but tremendously varied, meaning that whatever your interest, knowledge base, or skill, if you put in the effort to creating a valuable, well-structured blog you can build a readership and generate affiliate commissions.
Blogs are also an ideal source for affiliate marketing because it is easy to create backlinks for a blog, bringing in traffic from all over the internet. If you consistently provide your blog with fresh, original, and timely content you have the opportunity to reach out to a large audience. Because affiliates marketing links are automatically updated by the vendor company you do not have to worry about constantly replacing links. Even if a visitor reads an old post the links that are present within that content will still connect them to the most up-to-date information from the vendor company and encourage conversion.
- Setting Up Your Blog
The ease of set-up for blogs also makes them an attractive choice for affiliate marketers hoping to generate a consistent passive income. WordPress themes enable you to choose a look for your blog that corresponds with the type of content that you plan on providing and then build your blog through simple management tools.
It is important that you pay close attention to the look and feel of your blog. Before a visitor reads one sentence of your post he will evaluate the way that your blog looks. This first impression can draw the reader in and compel them to visit frequently, or can completely turn them off and cause them to leave without even browsing around.
You must also concentrate on providing valuable content for your readers. The purpose of a blog is not just having a platform on which to post affiliate links. You must offer engaging material visitors will want to read, with enough frequency that they will want to come back. This content is the anchor of your affiliate links and will be the impetus for your visitors to convert into sales.
- Choosing Affiliates
There are virtually innumerable affiliate vendors available. You must decide which would be the most appropriate for your blog, and then select the individual ones within that genre that will be the most beneficial to your marketing efforts.
Start by determining what you would like to write about—making sure that you can sustain the production of fresh content on this topic for a long time. Then research the companies that offer affiliate marketing opportunities. Compare the various affiliates within your genre and evaluate which has the highest monthly search rate. This will indicate how many searches per month are run on the terms included within their description.
Choose affiliates that offer substantial commissions, generally 20% or more, and have average sales of at least $50 to $100 depending on the frequency of sale. This will ensure that your marketing efforts will produce worthwhile commissions.
After you have selected your affiliates you can begin inserting links into your content. Use as many affiliates as you would like without overwhelming your content. You have no obligation to any of the vendors, and your responsibility to them is only promoting them effectively and honestly.
Olga Ionel is a creative writer at ThemeFuse.com. She is passionate by WordPress, SEO and Blogging. Don’t forget to check out stunning Premium WordPress Themes (warning: no boring stuff).