Clarification of Internet Commerce Advantages

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The presence of the Internet is becoming increasingly definite as individuals are becoming computer-literate. An Internet marketing campaign is valuable for businesses to make their advertising impact. Since knowledge of the industry is vital to a business's success, a good network solution is important. Stories are told of businesses that become involved with inexperienced web consultants, spend … [Read more...]

7 Sure Signs Your Blog Requires A Makeover

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It is easy to create a blog today. Not very many steps are involved and just about anyone can do it. But if your blog was made some time ago, it probably is time to give your blog a makeover. Change can be good. Here are seven signs that it's time. Make Them Love Your Content and They Will Spread the Word Image courtesy of Stuart Miles /FreeDigitalPhotos.net 1. You Have Not Posted … [Read more...]

3 Steps to Preparing a Dynamite Social Media Launch in Singapore

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Once you've built up an engaged and active community around your brand, it's tempting to dive right in and launch a contest, loyalty program, or giveaway. But wait! Just like you approached building your community with a plan, so too should you put some thought into preparing your launch. Social media marketing and Facebook advertising may seem cheap and easy... but it'll only work out that way if … [Read more...]

Wondering How to Pick a Domain Name? Here are 4 Tips

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One of the most challenging things about creating a website is figuring out what to call it. Millions of domain names have already been claimed. But, there are a million more possibilities. Words and word combinations are numerous. The trick is to pick words that best represent what your site or brand is all about. This isn't always easy to do. There are some key tips you can follow that may help … [Read more...]

Turn Your Blog Into A Business

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Blogging can be a great way to pass the time and share your experiences and expertise with others. For most bloggers, their blog is just a hobby, something they do on the weekends or a few times per month. But did you know that you could easily turn your hobby blog into a profitable business? If you want your blogging hobby to generate income for you and your family, the following are four tips … [Read more...]

Data Management: Tips For Keeping Track Of Your Email List Data

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In order for your business to run smoothly, you have to keep your customers informed through email. In order to maintain an email list, you must keep track of and manage your customer information and data. There are several ways to do this, depending on your business, your industry, and your company's size. From handwritten ledgers to customer relationship management and data integration tools, it … [Read more...]

4 Tips to Avoid Social Media Crisis

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Advertising on Facebook has its benefits and its problems. If customers have good things to post about the brand, it is always a triumph. But businesses should always be prepared for bad news – social media faux pas or an irate customer with a single complaint that could sink a company if not handled effectively. That is where prior preparation for social media crisis comes in handy. 1. Be … [Read more...]

Subcontracting Web Marketing as an Additional Client Service

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Web designers are more in demand than ever. In order to remain competitive in a market that's flooded with similar businesses, it's incumbent upon you as a web development company to offer your clients services that make them choose you. Partnering with a professional web marketing company allows you to do just that, and Orangesoda will market your clients' websites perfectly. Once you've worked … [Read more...]

Social Media Marketing 101: How to Make Your Brand Go Viral on Facebook

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Facebook has become a cornerstone in the world of social media marketing. Essentially every tech-savvy brand has their own Facebook page, which means it's increasingly difficult to stand out from the crowd. The majority of businesses go virtually unnoticed on Facebook, with their posts lost amongst the myriad of user statuses and photos. However, with an effective marketing strategy, it's possible … [Read more...]

Social Media Marketing Strategies

Social media stratagies

Social media has eliminated the information asymmetry between businesses and consumers. In the rapidly transforming and evolving globalized world, companies are continually searching for ways of improving their products and identifying relationship-building opportunities with customers. In the same way consumers are increasingly offering their view and looking for value for their money. The … [Read more...]

Why Do Some Google Search Results Have Photos?

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It is a fairly new phenomenon, but you may have noticed that many Google results over the last year or so have photos accompanying the search result. What in the world is that all about? Does it mean that there is something special about that post? Did they pay for the privilege? Is there some secret club you aren't aware of? Don't worry, it is none of these things. Some search results have photos … [Read more...]

Getting The Word Out On Your Business Through Advertising Banners

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From boosting employee morale to showcasing a special service or product, professionally designed signage is a great investment for just about any business. Advertising banners are an especially adept way of calling attention to a key facet of your company or work place. These large scale signs can offer more information than smaller versions, and can be made out of a number of materials, making … [Read more...]